Strong use of pattern, unrefined colour, and simplicity rather than subtlety are all supposed markers of naive art; however, it has become such a popular and recognisable style that it would probably be more correct to call most examples pseudo-naive.
Grandma Moses is the most famous American Naive artist. Primitive art is another term often applied to the art of those without formal training; this is to be distinguished from the self-conscious movement primitivism.From Wikipedia, the free encyclopedia